Assettrac Ltd is committed to ensuring the privacy of its suppliers, customers and staff. This policy explains how and why we collect personal information about people who use our services. It explains how we use it and how we keep it secure.

Assettrac Ltd develops software and services that enable the tracking of physical asset management.

How do we collect information?

We are the data controller when we obtain information about you when you visit our website, or request our services.

What type of information do we collect when using this website?

Personal information we collect could include your company name, address, email address, telephone number when you supply either through a contact form, newsletter or you include it through a direct email or phone call.

We may also collect IP information about what pages are accessed and when so that we may assess user experiences improve functionality and our services.

We do not process sensitive data, financial information,  through interaction of this website.

How do we use your information?

We may use the information you specifically supply to:

Reply to your enquiries,

Notify you of any changes to our products and services,

Deliver marketing and events communication,

Send you information you have requested,

Seek your views on our products and services,

Carry out market and internal research and development purposes,

legal obligations (eg prevention of fraud)

Within our recruitment processes

Legal basis for processing your data

Consent and Legitimate Interests – To deliver our services that you have indicated an interest and have contacted us.

Legal Obligation – To comply with current legislation within the United Kingdom and Northern Ireland.

Where do we keep your information?

Your information is kept securely in our databases held by us at a secure cloud data centre. If there are any concerns and to ask us what information we hold on you please email us at

Our approach to data and security is vital to our success as a cloud software provider and hold data with the European Economic Area (EEA) within cloud hosting architecture that protects against accidental loss, unauthorized access, business continuity and disaster recovery in order to restrict access to personal information and provide the highest data security regimes.

We will hold data you have supplied us for one calendar year after which the information will be erased electronically. At any other point you may also request us to delete any current information held by also emailing

Do we share the data we hold on you?

No, we do not share any data held on you with any third party other than to comply with the supply of specific services you have requested from us. If we do not supply any services that you are interested in then we will ask you whether you would like your details passed on to those who can fulfill certain specific requirements outside of our service provision.

Links to other sites

Our website may contain links to other sites maintained by our sponsors, supporters, suppliers and partners. By clicking on these links we relinquish responsibility or endorsement of these organisations and the contents of those sites. These sites are beyond our control and the user is subject to the privacy policies of these sites and organisations.


Cookies are small text files that are placed on your computer’s hard drive through your web browser when you visit any web site. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Like all other users of cookies, we may request the return of information from your computer when your browser requests a web page from our server. Cookies enable our web server to identify you to us, and to track your actions and the pages you visit while you use our website. The cookies we use may last for a single visit to our site (they are deleted from your computer when you close your browser), or may remain on your computer until you delete them or until a defined period of time has passed.

Although your browser software enables you to disable cookies, we recommend that you allow the use of cookies in order to take advantage of the features of our website that rely on their use. If you prevent their use, you may not be able to use all the functionality of our website. Here are the ways we use cookies:

  1. to record whether you have accepted the use of cookies on our web site. This is solely to comply with the law. If you have chosen not to accept cookies, we will not use cookies for your visit, but unfortunately, our site will not work well for you.
  2. to allow essential parts of our website to operate for you.
  3. to collect information about how visitors use our site. We use the information to improve your experience of our site and enable us to increase sales by understanding how people use the website. This cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited. We utilise commonly used software tools to track this information.
  4. When you send a message, we collect the data you have given to us in that message in order to obtain confirmation that you are entitled to receive the information and to provide to you the information you need. We may record your request on our CRM system.

Updates to policy

We may update this policy periodically to reflect any changes in the way we operate.